Men Impossible -Business Development
Concept Design & Experience Design for Environmentally Conscious Consumers in Vegan Ramen Restaurants
2017.10
Project / Business Management
Men Impossible is a vegan ramen restaurant in Amsterdam, the Netherlands, where young people are very environmentally conscious. We conducted various research, store design, and promotion for the opening of the restaurant.
WHY
“I want to save the world with ramen!” to make the existence and value of vegan ramen known to consumers in Amsterdam, an environmentally conscious country.
FOCUS
We created the conceptual design and experience design for Men Impossible, which is not only “earth-friendly” but also “delicious,” including vegan, organic, and European products.
PROCESS
・Concept making
・Research property and market
・Store Design
・Promotion
OUTCOME
To open a restaurant in the Netherlands, where people are highly environmentally conscious, we provided wide-ranging support from property search, market research, concept-making, store design, and promotion. The concept was well received and attracted the attention of famous Dutch gastronomes, and in 2020 it was voted the No. 1 vegan restaurant in Amsterdam. Not only residents of Amsterdam, but also environmentally conscious tourists began to visit the restaurant, which was consistently rated highly by Google and ranked 40th in the world! https://www.bysam.nl/men-impossible-ramen-vegan-amsterdam/
