“SUSTAINA” -Media Development
What is the social role of the media? Launching a media outlet that communicates valuable and up-to-date sustainable information
2022.1
Commissioned by RKB Mainichi Broadcasting Corporation. To encourage people to make a sustainable shift, we produced a program that would provide hints to viewers and bring about a change in consciousness by incorporating interviews and coverage of the European region.
WHY
TV stations also want to shift to SX, and we made a presentation to RKB Mainichi Broadcasting Corporation, saying that the role of TV stations is to create new media and spread the word.
FOCUS
Our goal was to create a media outlet specializing in the latest sustainable information available because of our close connection to the local Dutch community.
PROCESS
・Planning and production of video contents
・Research and interview site coordination
・Filming, interviews
OUTCOME
The Netherlands, a country with a small land area and many areas that are 0m above sea level, has long been developing business with unique ideas to serve markets around the world. The case studies presented in the video are full of unique tips that could be applied in Japan, creating an opportunity for sustainable activities in Japan. “Sustaina” is a media outlet that provides the voices of people who are taking action to realize a sustainable society.
