Esquire Japan -Overseas Interview –Planning
Media Content Planning & Production
Hearst Fujingaho Co., Ltd. (Esquire Japan)
2025.08
We planned and coordinated the overseas interviews for the Esquire Japan issue published on August 29, 2025.
For a special feature on architects, the client was conducting multiple interviews and consulted us regarding overseas architects. We suggested interview candidates that aligned perfectly with the feature’s concept, created the structure and schedule for the interviews, and coordinated all communication with the interviewees.
WHY
Conducting interviews overseas involves different challenges compared to local ones, especially when selecting targets and booking appointments. The client approached us because BuildVision could leverage its European network to ensure smooth and direct communication.
FOCUS
Instead of just finding available subjects, we selected interviewees who would make the article more compelling and aligned with the feature’s concept. We also followed up carefully after the interviews to help the client build strong, lasting relationships with the architects.
PROCESS
・Received a consultation from the editorial team
・Proposed interview candidates matching the content concept
・Booked appointments
・Created and sent preliminary questions
・Coordinated schedules and interview locations
・Executed the interviews
・Followed up after the interviews
OUTCOME
Although it was a difficult time to book appointments due to the European summer holiday season, we used our direct networks to coordinate everything smoothly. Despite the tight deadline, we successfully delivered a high-quality article featuring authentic, firsthand insights.
